Clean Living · Honest Evaluations

Most "clean" products aren't.
We prove it.

Lucid Life Co exists to close the gap between what brands claim and what's actually in the products we trust with our health.

Evidence-Based No Sponsored Scores Third-Party Verified 15 Years of Research
Find Your Revenue Gap → Watch IS IT CLEAN? ↗ ✦  Free · No pitch · Just the truth
15+ Years of Research
5 Verification Dimensions
0 Sponsored Scores
100% Evidence-Based

Who This Is For

Two audiences.
One standard.

Whether you're a consumer tired of being misled or a founder building something worth believing in — this is where the truth lives.

For Consumers

The truth about what's in your products.

Every product scored across five verifiable dimensions. No brand relationships that compromise the verdict. The evidence goes where it leads — full stop.

Watch IS IT CLEAN?→
For Founders

Turn your clean brand mission into revenue.

Early-stage clean and wellness founders building a real sales motion — without hiring a full-time sales team they can't afford yet.

Explore Free Resources→

Now on YouTube

IS IT CLEAN? Episode 001

Natural deodorants under the lens. Three brands. Five dimensions. One uncompromising standard.

Episode 001 · Natural Deodorants

Three brands. Five dimensions. Zero spin.

Ingredient purity, toxicology risk, agricultural integrity, environmental sustainability, and supply chain transparency. Every product scored on verifiable evidence — not marketing claims.

Bravo Sierra 6.2/10
Dr. Squatch 7.2/10
Evolve Together 7.9/10
Watch Episode 001 →

Free Resources for Founders

Three tools.
One direction.

Three free tools built around one principle: identify the gap, quantify what it is costing you, and give you a clear path to close it. Most clean brand founders discover the gap is larger — and more specific — than they expected.

01
Free Diagnostic · 10 Minutes · Instant Score

The Revenue Gap Audit

25 questions across five dimensions. Most founders who complete it discover they are losing $2,000 to $8,000 a month to gaps they did not know had names. The audit shows you exactly where — and what closing each one is worth.

Find Your Revenue Gap →
02
Free Interactive Guide · 15 Minutes · One Ownable Statement

Clean Brand Positioning Playbook

If you removed your logo, could your best customer still pick you from your words alone? Most clean brands cannot answer yes. This five-module playbook builds positioning specific enough to own — language no other brand in your space can credibly claim.

Build Your Positioning →
03
Free 30-Day Email Course · One Email Per Day

The 30-Day Pipeline Primer

Inconsistent revenue is not an effort problem. It is a system problem. Thirty days. Eight focused emails spaced four days apart so you have time to implement between each one. By Day 30 you will have a documented outreach sequence, a discovery framework, a tracking system, and a pipeline that does not depend entirely on you to run it.

Start the Primer →

Free · 10 Minutes · Instant Results

Take the Revenue
Gap Audit

25 questions. Five dimensions. Your score tells you exactly where your pipeline is leaking — and what it's costing you every month.

Take the Revenue Gap Audit →

Free · 10 minutes · Instant results · No spam

Free PDF Guide

Clean Brand
Positioning Playbook

If you removed your logo, could your best customer still pick you? This guide helps you build positioning sharp enough to answer yes.

Get the Positioning Playbook →

Free · 15 minutes · Walk away with a draft positioning statement

Free 30-Day Email Course

The 30-Day
Pipeline Primer

Hard work without a system just produces a tired founder. Thirty days. One email a day. A real pipeline at the end of it.

Start the 30-Day Pipeline Primer →

Free · One email every four days · 30 days · One real pipeline at the end

About Cody Martin

"I've spent the last fifteen years doing the research most people don't have time to do."

Lorri and I don't talk about clean living as a goal. We live it — every meal, every label, every product under our sink. Fifteen years of that kind of commitment sharpens your instincts fast. And it makes the deception impossible to ignore.

Consumer health is a broken system. Most people just haven't been shown the evidence yet. Lucid Life Co exists to change that.

I also work directly with early-stage clean and wellness founders who are ready to build a real revenue motion. I've spent my career building and diagnosing growth systems — and I bring that lens exclusively to brands worth believing in.

Grateful for the journey,
— Cody

Cody Martin — Founder, Lucid Life Co

Fractional Advisory

Ready to build a real revenue motion?

I work directly with a small number of clean and wellness founders — exclusively brands that meet the IS IT CLEAN? standard. One conversation will tell us both if it's the right fit.

Start a Conversation →