Clean Living · Honest Evaluations

Most "clean" products aren't.
We prove it.

Lucid Life Co exists to close the gap between what brands claim and what's actually in the products we trust with our health.

Evidence-Based No Sponsored Scores Third-Party Verified 15 Years of Research
Watch IS IT CLEAN? ↗ ✦  Free · No pitch · Just the truth
15+ Years of Research
5 Verification Dimensions
0 Sponsored Scores
100% Evidence-Based

Now on YouTube

IS IT CLEAN? Episode 001

Natural deodorants under the lens. Three brands. Five dimensions. One uncompromising standard.

Episode 001 · Natural Deodorants

Three brands. Five dimensions. Zero spin.

Ingredient purity, toxicology risk, agricultural integrity, environmental sustainability, and supply chain transparency. Every product scored on verifiable evidence — not marketing claims.

Bravo Sierra 6.2/10
Dr. Squatch 7.2/10
Evolve Together 7.9/10

About Cody Martin

"I've spent the last fifteen years doing the research most people don't have time to do."

Lorri and I don't talk about clean living as a goal. We live it — every meal, every label, every product under our sink. Fifteen years of that kind of commitment sharpens your instincts fast. And it makes the deception impossible to ignore.

Consumer health is a broken system. Most people just haven't been shown the evidence yet. Lucid Life Co exists to change that.

Grateful for the journey,
— Cody

Cody Martin — Founder, Lucid Life Co