Free Positioning Guide

Clean Brand
Positioning Playbook

Five modules. One question at the end that tells you everything: if someone removed your logo — could your best customer still pick you?

"Natural. Clean. Transparent. Conscious. These words have been so diluted by greenwashing they now carry zero weight. A founder using them sounds exactly like the brands they are trying to differentiate from."

This playbook walks you through the five-step framework for building positioning language sharp enough to own. No brand can claim it but yours.

Words that no longer work

Natural Clean Transparent Conscious Sustainable Pure Non-Toxic Honest
01The Dilution Diagnosis
02The Logo Test
03Your Unfair Differentiator
04Buyer-Specific Translation
05The Positioning Statement

Five modules · 15–20 minutes · One ownable statement at the end

Build Your Positioning

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Module 1 of 5 0% Complete
Your Positioning Assessment

Your Draft Positioning Statement

Positioning Gap
Executive Brief

Brand
Positioning Readiness
Draft Positioning Statement
Assessment Summary
Module Findings
Priority Actions
Recommended Next Step

The playbook identified the positioning gap.
Here is how to close it.

Your brief is yours to keep. The positioning gaps it surfaces are specific to your brand. What you do with that information determines whether this was useful or just interesting. Three paths forward — in the order that makes sense.

Step 1 · Free · Already Yours
Save your Positioning Gap Executive Brief and share it with your team.

For founders who want maximum results with minimum internal effort — and are ready to move now.

Step 3 · Done With You · By Application
Custom Revenue Engagement
Scoped to your
brand and gaps

Cody works directly with you to build a complete positioning system for your specific brand — differentiator documentation, buyer translations, tested statement, and the language architecture your team deploys consistently.

  • Full positioning diagnosis using your actual brand data — not a playbook score
  • Unfair differentiator documented and verified
  • Buyer-specific translations built for consumer, retail, and investor audiences
  • Positioning statement tested against real buyers
  • Exclusively for brands that meet the IS IT CLEAN? standard
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Pricing scoped after discovery · Limited engagements available