Five modules. One question at the end that tells you everything: if someone removed your logo — could your best customer still pick you?
"Natural. Clean. Transparent. Conscious. These words have been so diluted by greenwashing they now carry zero weight. A founder using them sounds exactly like the brands they are trying to differentiate from."
This playbook walks you through the five-step framework for building positioning language sharp enough to own. No brand can claim it but yours.
Words that no longer work
Five modules · 15–20 minutes · One ownable statement at the end
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Your brief is yours to keep. The positioning gaps it surfaces are specific to your brand. What you do with that information determines whether this was useful or just interesting. Three paths forward — in the order that makes sense.
The complete six-module revenue system that takes the positioning gap this playbook identified and builds a full revenue motion around it — ICP, gap statement, outreach, discovery, delivery, and compounding.
For founders who want maximum results with minimum internal effort — and are ready to move now.
Cody works directly with you to build a complete positioning system for your specific brand — differentiator documentation, buyer translations, tested statement, and the language architecture your team deploys consistently.